Here at Cendio, we often talk about what makes ThinLinc special. We know it’s a great product, but have we ever truly defined why? Recently, a team of us got together to answer that very question. Our goal was simple yet ambitious: to define a set of Unique Selling Propositions (USPs) that would truly resonate, both with you—our customers, users, and future partners—and with ourselves.
We wanted to move beyond the usual buzzwords you hear everywhere—like "flexibility," "reliability," and "performance"—and get to the heart of what we really stand for. We wanted to find those "wow" USPs that make perfect sense and even give you a little thrill when you hear them. This wasn't about hiring expensive consultants or getting lost in endless analysis; we knew the answers were already within us, rooted in our daily work and our passion for what we do. We believe in these ideas, they feel right in our gut, and they guide us in creating a top-of-the-line product.
So, we gathered, we debated, and we dug deep. We wanted to articulate not just what ThinLinc is, but the value it brings—how it saves time, reduces costs, and ultimately, makes someone’s day better. After some intense and rewarding sessions, we distilled our identity into a list of core principles that we truly believe in and are proud to share.
Here they are—the USPs that define Cendio and ThinLinc:
This is our foundation. While other companies may offer a Linux VDI solution as just one part of a larger portfolio, we are the only company in the world 100% focused on Linux VDI. This singular dedication means we provide support for all relevant Linux distributions throughout their entire lifecycle. Our commitment is unwavering because we believe Linux offers the best path to delivering a top-of-the-line product. We love open source, not because we are religious about it, but because it is the smartest and most effective way to build outstanding enterprise-grade solutions.
Your time is valuable. ThinLinc is designed to be incredibly straightforward to install, getting you up and running in about 15 minutes. We achieve this through a smart installation program, helpful error messages, and clear documentation—because powerful technology shouldn’t be complicated.
ThinLinc is the Morakniv of the remote desktop world. For those unfamiliar, a Morakniv is a legendary Swedish knife known for its simplicity, reliability, and practical versatility. It’s a tool that provides a robust and dependable solution for a wide range of challenges—a perfect reflection of ThinLinc's design philosophy.
We are pioneers. As the world’s oldest Linux company, we bring centuries of collective Linux expertise to the table. This deep-rooted knowledge is built into every aspect of ThinLinc, resulting in a mature, polished, and robust product. Our goal: to deliver ThinLinc as a top-of-the-line enterprise solution, standing confidently alongside industry giants.
We are a small, dedicated, and engaged team, and we believe in the power of personal connection. When you work with us, you have direct access to the people who matter most—those genuinely committed to your success.
Our Swedish heritage shapes our culture and our product. "Made in Sweden" is more than a location; it’s a promise of quality, innovation, and well-engineered solutions. It also reflects our culture of openness and transparency in how we do business, guided by ideals of fairness, privacy, and respect.
This project was about more than just marketing; it was about defining our identity and positioning ourselves as the enterprise-grade company and product we truly are. These USPs are our promise to you. They are the principles that guide our development, shape our conversations, and drive our mission to deliver the best remote desktop solution for Linux.
We're excited to share this journey with you and to continue building on these strengths together.
